CBSE Class-12 Syllabus 2018-19 (Mass Media Studies)

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CBSE Class-12 Syllabus 2018-19 (Mass Media Studies)

Rationale

In the last two decades changes of phenomenal proportion have occurred in the field of Mass Media Studies. Mass Media has taken a quantum leap forward in terms of scale content and convergence. The media experience is an important part of globalization and civil society. The media has become an indispensable part of life at the national and local level. It has become an important factor in shaping young minds.

Objectives

  • Introduction to the comprehensive understanding of the five principles of Mass Media viz, Film, TV, Print, Radio and New Media
  • Introduction to the evolution of Mass Media
  • To understand how the content and presentation of mass media shapes our thoughts, vision, ethics and action
  • Analysis of the ways in which content is created in media
  • To understand creative and technical processes involved in newsprint, radio, television production, filmmaking and the internet
  • Introduction to the organization of media and entertainment industries - the financial and commercial aspects.
  • To delineate the roles and responsibilities of creative, technical and administrative people in media
  • To familiarize with the career options in media and entertainment industry
  • To analyze the vital importance of mass media in the functioning of a secular, liberal, democracy like India
  • To understand the convergence of mass media as the futuristic trend opening up more and more exciting career and creative opportunities

MASS MEDIA STUDIES–XII (Code No. 072) 2018-19

S. No.

Units Periods

Marks

1 Understanding the Language of the Medium 40

35

2 Evolution of the Media 30

35

3 Convergence of the Media 40

35

4 Selling/Marketing/Exhibiting a Product through Advertising 30

35

5 Graphic Design and Multimedia Applications 20

10

6 Production Skills (Project) 40

10

7 Portfolio Assessment (Project) 40

10

    240

100

UNIT–1: UNDERSTANDING THE LANGUAGE OF THE MEDIUM

40 Periods

Chapter I: Media Literacy
1. Introduction of Media Literacy
2. Introduction to Mass Media
3. Audience Theories
4. Media Ownership
5. Media Representation
6. Media and Violence

Chapter II: Aspects of Film Language
1. The concept of mise en scene
2. Film Analysis

  • Short film-fiction(5)
  • Short film-nonfiction (5)
  • OR
  • Feature film

Chapter III: Content Analysis of TV Programmes

  • The concept of a soap opera - Daily soap, Weekly soap
  • Genres of Soap Opera, primary audience of each genre
  • The Segmented nature of the audience
  • Gaze of the audience, concept of a flow, continuous interruption
  • Culture of Film based programmes
  • Culture of Music based programmes
  • Educational TV, non-fiction on TV

Chapter IV: Content Analysis of Radio Programmes

  • News - the format, the language, frequency
  • Talks, magazine programmes-unidirectional nature, feedback with a time phase difference
  • Dramas - the unique nature of radio plays
  • Interactive programmes - phone in, live interaction, music, experiences, memories as content of these programmes

Chapter V: Content Analysis of Newspapers and Periodicals

  • Newspapers –

a) The Macro composition of a daily-various sections like the front page, edit page, sports page, business page.
b) The Micro composition of a daily-proportion of visual and text, language, highlighting.

  • Periodicals –

a) The Macro composition of a periodical - various sections like the cover page, cover story, features, columns, business page.
b) The Micro composition of a periodical - proportion of visual and text, language, highlighting.

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Courtesy: CBSE

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