Graphic Design is the creative planning and execution of visual communication. One learns to create a
combination of shapes and forms, words and images, in order to reproduce them on some flat surface (two
dimensional - paper, cardboard, cloth, plastic, video, computer, or projection screen, on poster, billboard,
or other signage) or in a three-dimensional form (fabricated or manufactured) in order to convey information
to a targeted audience. All graphic designs has a purpose or function. Usually its purpose is commercial to
explain aesthetically something - to express, inform and influence the thoughts and actions of its audience.
This subject introduces the student to the art intended to communicate information for advertising. The
focus is on studying and using layout and design concepts used in the graphic design field. The students will
employ both analog media (drawing with pencil and paper, etc.) and digital media - using up-to-date
computer tools (graphics hardware and software - for drawing, painting, layout, typography, scanning, and
1. Creating Art: Students know and apply the arts disciplines, techniques and processes to communicate
the original or interpretive work.
2. Art in Context: Students demonstrate how elements of time and place influence the visual
characteristics, content, purpose and message of words of art.
3. Art as Inquiry: Students demonstrate how the arts reveal universal concepts and themes. Students
reflect upon and assess the characteristics and merits of their work and the work of others.
Graphic Design at senior secondary stage is an elective subject. Although there are no prerequisite
qualifications for the subject the students should demonstrate basic skill and interest in the fields of art and
design to opt this subject.
Design is the process of selection where visual elements such as line, shape, volume, tone, texture, colour,
form, format, space, and structure are used by students to express their ideas. Visual sensitivity and working
knowledge of design elements would be developed by solving a series of problems and employing a variety of
media and materials. The curricular area aims at enabling the students to develop their mental faculties of
observation, imagination, and creation and develop skills and sensitivity towards the use of visual elements
for an effective visual communication.
Design is an activity of problem solving for the well being of society and individuals. Today, in the world of
information and communication everyone has to communicate and get communicated by different groups of
people through a wide variety of communication systems.
Graphic design course has a great potential in providing creative solutions to communication of complex
phenomena of print media such as books, magazines and newspaper, through pictographic depictions or
concept visualization. It can be traditionally applied in typography, cartooning (social, political and
educational), and designing posters, book-covers, letters heads, newspaper format, brochures, logo, textile
prints, or even jewellery. With the advent of personal computers and design software, graphic design is
being utilized in electronic media. Often referred to as interactive design, it has unlimited applications in
The career choices connected through this course may be seem as graphic designers working in print
production as newsletters, posters, brochures, etc. Graphic designers combine text and images to
communicate a message: sell a product or service, inform, or entertain.