Paper : CBSE Class 12th Business Studies Exam Paper, 2004 (Delhi: Set - 1)

General Instructions:

1. Answers to questions carrying 2-3 marks should not exceed 30-40 words.

2. Answers to questions carrying 4-5 marks should not exceed 60-80 words.

3. Answers to questions carrying 6 marks should not exceed 100 words.

4. Attempt all parts of a question together.

Q. 1. Explain, in brief, 'management' as a process. 2

Q. 2. Give any two examples of the impact on business organisations due to change in economic environment 2

Q. 3. Explain, in brief, the term 'directing' as a function of man agement. 2

Q. 4. What is meant by the 'product concept of marketing" 2

Q. 5. Differentiate between 'marketing' and 'selling' on the basis of 2

Q. 6. State any three reasons as to why proper understanding of management principles is necessary 3

Q. 7. Enumerate any six common barriers to effective comniunication. 3

Q. 8. "The post of supervisor should be abolished in the hierarchy of managers. "Do you agree 1 Give any three reasons In support of your answer. 3

Q. 9. Explain briefly any three features of personal selling. 3

Q. 10. Explain the briefly any three techniques of sales promotion commonly used by marketeers to attract the customers towards the products 3

Q. 11. Which principle of management it violated if an employee is asked to receive orders from two superiors? Explain the principle with a suitable example 4

Q. 12. "The concept of decentralisation is related to the concept of delegation. Explain this statement, in brief. 4

Q. 13. Which method of wage pay - Time or Piece-rate-would you adopt in each of the following situations? Give reasons in support of your answer. 4

1. Where equality is of supreme importance,

2. Where units of output can be measured,

3. Where job is standardised, and

4. Where there is no clear relationship between effort and output.

Q. 14. The directors of a company want to modernise its plants and machinery by making a public issue of shares. They wish to approach stock exchange, while the finance manager prefers to approach a con su1ta for the new public issue of shares. Advise the directors whether to approach stock exchange or a consultant for new public issue of shares and why? Also advise about be different methods which the company may adopt for the new public issue of shares. 4

Q. 15. State any four protective functions of Securities and exchange Board of India (SEBI). 4

Q. 16. "Administration is a part of management." Explain the view 5

Q. 17. Explain, in brief, any five ways in which Indian managers are responding to changes in business environment. 5

Q. 18. Explain briefly the relationship between 'planning' and 'controlling'. 5

Q. 19. "Both under-capitalisation and over-capitalisation are evils, but under- capitalisation is a lesser evil." Do you agree with this statement? Give reasons. 5

Q. 20. Explain, in brief; any five factor that should be taken into consideration whale determining the requirements of working capital for a business enterprise. 5

Q. 21. Explain briefly any six features of planning. 6

Or

Explain, in brief, the meaning of 'Goals' and 'Objectives' as types of plans and give any four examples of each.

Q. 22. What is 'functional structure' of organisation? Explain any two advantages and any two disadvantages of this form of organlsation. 6

Or

What is 'formal organisation'? Distinguish between 'formal 'organisation' and 'informal organization on the basis of

1. formation,

2. stability

3. communication and

4. flow of authority

Q. 23. Explain, in brief, the following methods of training the workers: 6

1. Apprenticeship programme

2. Vestibule training

3. Job-rotation and

4. Internship training

Or

Differentiate between 'Training' and 'Development' on the basis of

1. Purpose

2. Level of trainees involved

3. Scope of learning

4. Depth of knowledge imparted

5. initiative in lea

6. Duration

Q. 24. 'Advertising encourages sale of inferior and dubious prod ucts' and 'Advertising confuses rather than helps' Do you agree Give reasons. 6

Or

brief, the factors on which the choice of channels of distribution depend.

Q. 25. Explain the following rights of consumers: 6

1. The Right to be informed

2. The Right to choose and

3. The Right to healthy environment.

Or

Giving any six points, explain the importance of consumer protection in India .