Paper : CBSE Class 12th Business Studies Exam Paper, 2004 (Delhi: Set - 2)

Q. 1. What is meant by the societal concept of marketing? 2

Q. 2. Explain, in brief, the term 'motivation' as an element of di recting. 2

Q. 5. Explain, in brief, 'management' as a group of people having managerial responsibility for an enterprise. 2

Q. 8. Explain briefly any three features of advertising. 3

Q. 16. Explain, in brief, any five factors that should be taken into consideration while determining capital structure for a business. 5

Q. 19. "Management and administration mean the same thing." Explain the view. 5