Paper : CBSE Class 12th Business Studies Exam Paper, 2004 (Outside Delhi: Set - 2 And 3)

(Outside Delhi: Set - 2 )

Q. 1. What is meant by 'marketing management'? 2

Q. 2. Explain, in brief the term 'motivation' as an element of directing. 2

Q. 3. Define Selection. What is the purpose of selection? 2

Q. 5. Explain, in brief, 'management' as a process. 2

Q. 8. Explain briefly any three features of personal selling.

Q. 10. Explain the meaning of management principles and state how they are derived. 3

Q. 11. State any four protective functions of the Securities and Exchange Board of India (SEBI).

Q. 14. "The concept of decentralisation is related to the concept of delegation." Explain the Statement, in brief. 4

Q. 16. Explain, in brief, any five factors that should be taken into consideration while determining the requirements of working capital of a business enterprise. 5

Q. 17. "Though one of the effects of under-capitalisation is that the market value of shares goes up, yet under-capitalisation is not considered good for the company." Do you agree with the statement? Give reasons. 5

Q. 19. "Administration comes first, management follows it." Explain the view.

(Outside Delhi: Set - 3)

Q. 2. Explain, in brief, the term 'directing' as a function of management. 2

Q. 3. What is meant by the product concept of marketing? 2

Q. 4. Explain, in brief, 'management' as an activity. 2

Q. 6. Explain briefly any three important features of advertising. 3

Q. 7. "Staffing has a holistic approach." Explain. 3

Q. 8. Explain any three reasons as to why proper understanding of management principles in necessary. 3

Q. 13. State any two developmental functions and any two regulatory functions of the Securities and Exchange Board of India (SEBI). 4

Q. 15. "Authority, can be elegated but responsibility cannot." Explain this statement, in brief. 4

Q. 17. "Administration is a part of management." Explain the view. 5

Q. 18. Explain, in brief, any five factors that should be taken into consideration while determining capital structure of a business enter prise. 5