Careers in Modelling
today has become one of the most sought after career options for youngsters in
India. This is one of the most thrilling as well as lucrative profession, it
attracts males and females equally, though there was a time when females
dominated the field. With the expansion of consumerism and media there has been
a fabulous boost in the ad industry. This along with upsurge in fashion industry
have made modeling an attractive career option. It has generated a large and
continuing demand for fresh faces and personalities to launch and promote a
variety of branded products or show a garment to its best advantage.
Modelling is, undoubtedly a glamorous field
which offers tremendous opportunities to travel and meet various classes of
people. Moreover once established it is a highly paid job. Even with all these
plus points it involves lot of hard work, dedication and perseverance to be
successful in this field. It is a highly competitive and short- lived career.
Further, stress factor is high and the hours are erratic. The job also requires
a lot of stamina and patience.
It is a profession where educational
qualifications become insignificant and physical attributes and personal
qualities assume importance.
Modelling are of various types. The
modelling can be broadly classified into ramp modelling, television modelling
and print modelling.
Eligibility: There is no
specific qualification or age limit to enter into this field. First step for
making an entry is to prepare a portfolio. This consists of a series of
photographs taken by a professional photographer. The portfolio can then be
shown to an advertising agency, a model co-ordinating agency providing suitable
models according to requirements, or a fashion designer. Another way to enter
into this career is to apply for the contests sponsored by magazines, cloth
manufactures, cosmetic companies etc and participating in beauty pageants.
There are no set standards of training in
this area, and models are usually expected to learn on the job. A beginning for
training in this field has been made by ex-models who have set up training
schools, however it is restricted mainly to Delhi and Mumbai.
Training programs includes instructions on
beauty care, make-up, hair styling, diet and exercise, how to walk and carry
yourself elegantly and so on. These training programs include guidance on how to
make a contract and other technicalities. Guidance on making a portfolio also
forms a part of such training programs.
Main attributes required to become a model
is a good and healthy complexion, and lustrous hair. Models should be tall,
fashion industry criteria for best models are 5'7" to 6' or 6' plus. For a man,
height should be 6' or 6' plus and he should be muscular. Being photogenic is
the single most important quality to have for a model. Apart from this good
knowledge of acting, camera friendly attitude and a great amount of self
confidence will reward success in this profession. They must also be open to
Job Prospects and Career Options
There is no dearth of jobs in modelling
these days. Job prospects are available to models :
In product advertising
Featuring in music videos
Doing live fashion shows
Showroom displays or garment fairs
Opening a school for models
Setting up a model co-ordinating agency
Acting in television programmes or films
Modelling can be mainly classified into
Television modelling, Print modelling/Still modelling, Ramp modelling/live
modelling, Show room modelling, Advertising modelling etc.
Television modelling: This
involves modelling before the Movie camera, to be used for Television
commercials, cinema, video, internet etc. Modelling for video or films often
includes some acting or dance and is mostly conducted on location. To make a
successful television model you need a flair for acting.
Print modelling: Models
generally pose for still photographs, to be utilized in the press
advertisements, brochures, magazines, catalogues, calendars etc. Models for
print media have to work along with ad agencies and photographers.
Show room modelling: As per
the name it take place in the showrooms. Models work generally for the
exporters, garment manufacturers and the big garment retailers to display the
latest trends of fashion to the buyers.
Ramp or catwalk modelling/Live
modelling: Requires models to display the garments and accessories in
front of a live audience. This can be at an exhibition or a fashion show, or at
a showroom or point of purchase. Ramp modelling, thus, requires long hours of
practice. Performing in a live show before an audience can be very stressful. It
requires tremendous confidence and poise. Ramp models should have a good
posture, walking style and body language.
Advertising modelling: This
is the one where both print & electronic media has equal importance. It is in
order to promote or popularise a product. Advertising models appear in press
advertisements, on posters, in TV commercials and advertising films. Advertising
modelling is open to models of all age groups. Basic acting skills and a
photogenic face are must.
The amount of money paid to models depends upon how
prestigious the show is and who the organisers are. Female models typically earn
more than male models for similar work. An established model who is consistently
on the popularity charts earns anything between Rs 20,000 to Rs 50,000 per
fashion Show. Low budget shows pay models somewhere around Rs 5,000 to Rs
10,000. Print ads pay according to the number of photographs used. Magazine
spreads and billboard advertisements also pay well - reputed magazines paying
around Rs 15,000 to Rs 25,000 per photograph.