NO. CBSE/ACAD/CIRCULARS/2009 10th July, 2009
Circular No. 23
All the Heads of the institutions
affiliated to CBSE.

Subject : `Kaun Banega Paryavaran Ambassador’

Dear Principal,

The Ministry of Environment and Forests, Government of India has launched a campaign titled ‘Kaun Banega Bharat Ka Paryavaran Ambassador (KBPA)’ In Partnership With The Centre for Environment Education (CEE) with a view to promote public awareness about environmental issues. The campaign was inaugurated by Smt. Pratibha Devi Patil, Hon’ble President of India on July 5, 2008.

KBPA is a ‘nationwide campaign’ that is intended to mobilize opinion of the general public and particularly, the students and children from about 2 lakh schools in the country to select / nominate an ambassador who would be expected to espouse and promote the cause of environment.

The campaign is aimed at `spreading awareness and sensitivity’ about climate change, high consumption lifestyle approaches, its causes and effects for school children in particular choosing the best choices and options in lifestyle approaches for greater sustainability and growth.

The campaign is an initiative to develop an action based education programme that focuses on explaining this complex and multi-dimentional concept in simple terms and easy to understand manner for the young school going children (and public at large).

The campaign is an Initiative of Ministry of Environment and Forest, Government of India. This is being facilitated and implemented by the Centre for Environment Education (CEE)

Broad Objectives :

The main objectives of the campaign are to –
Increase schools’ participation in the campaign and to start the process to create 10 Youth CC Champions (equal boys and girls) in every school outreached through this campaign involve as many students (through the 200,000 schools outreached) as possible in selecting the Paryavaran Ambassador.

Initiate educational, action based activities at the school-level involving and taking forward the small sustainable ideas to environment protection and link into the MoEF National Green Corps schools.

Equip children to champion the cause of climate change education and lifestyles consumption patterns.

The Paryavaran Ambassador campaign was conceptualized when Ministry of Environment and Forest (MoEF) expressed the need for a celebrity / brand ambassador who could endorse communication and initiatives taken by the MoEF as part of the programmes for promoting environmental protection / action.

In view of this a campaign related to climate change education initiative was conceptualized.

The campaign started in the year 2008 based on the – The United Nations Environment Programme (UNEP) selected theme to draw attention to the carbon economy. In English, the theme was `CO2-Kick the Habit: Towards a Low Carbon Economy’.

In the Phase I (2009-2013) of the campaign the Ambassador would start discussion on selection of School Students as `YOUTH CLIMATE CHANGE CHAMPIONS (YCCC)’

The idea is to turn selected students into Climate Change leaders who would represent India Globally.

The selected students would be trained and would be working on environmental projects on the priority policies.

For more information, please log on to www.ceeindia.org . For further details of the campaign,please contact CEE: 079-26858003/04/05; 011-26262878-79-81. (prarthana.borah@ceeindia.org; prabhjot.sodhi@ceeindia.org; kartikeya.sarabhai@ceeindia.org;)

Regards,
Yours sincerely

(DR.SADHANA PARASHAR)
EDUCATION OFFICER TO CHAIRMAN

Copy with a request to respective Heads of Directorates/KVS/NVS/CTSA as indicated below to also disseminate the information to all concerned schools under their jurisdiction:

1.The Commissioner, Kendriya Vidyalaya Sangathan, 18-Institutional Area, Shaheed Jeet Singh Marg, New Delhi-110 016.
2.The Commissioner, Navodaya Vidyalaya Samiti, A-28, Kailash Colony, New Delhi.
3.The Director of Education, Directorate of Education, Govt. of NCT of Delhi, Old Secretariat, Delhi-110 054.
4.The Director of Public Instructions (Schools), Union Territory Secretariat, Sector 9, Chandigarh-160 017.
5.The Director of Education, Govt. of Sikkim, Gangtok, Sikkim – 737 101.
6.The Director of School Education, Govt. of Arunachal Pradesh, Itanagar- 791 111
7.The Director of Education, Govt. of A&N Islands, Port Blair-744 101.
8.The Secretary, Central Tibetan School Administration, ESS ESS Plaza, Community Centre, Sector 3, Rohini, Delhi-110 085.
9.All the Regional Officers of CBSE with the request to send this circular to all the Heads of the affiliated schools of the Board in their respective regions.
10.The Education Officers/AEOs of the Academic Branch, CBSE.
11.The Joint Secretary (IT) with the request to put this circular on the CBSE website.
12.The Library and Information Officer, CBSE
13.EO to Secretary, CBSE
14.PA to CE, CBSE
15.PA to Secretary, CBSE
16.PA to Director (Acad.)
17.PA to HOD (AIEEE)
18.PA to HOD (Edusat)
19.PRO, CBSE

(DR.SADHANA PARASHAR)
EDUCATION OFFICER TO CHAIRMAN