Part – I (Answer any seven questions)

Q1. Answer briefly each of the questions (i) to (xv). [15 x 2]

• (i). Mention any two objectives of marketing.
• (ii). How does advertising support dealers?
• (iii). What is meant by post sale activity with reference to personal selling?
• (iv) What is the integration concept of management?
• (v) State any to features of communication.
• (vi) Expand the terms:

(a) SFC

(b) ICICI

• (vii) How different is Sales Promotion from Advertisement?
• (viii) What is a company limited by guarantee?
• (ix) Mention any two functions of a promoter.
• (x) Mention any two limitations of Direct Mail Advertising.
• (xi) Define management as a process.
• (xii) Mention any two advantages of crossing a cheque.
• (xiii) Give any two advantages of written communication.
• (xiv) What is meant by trade credit?
• (xv) What is a certificate of incorporation?

Part – II (Answer any seven questions)

Q2. Explain the steps involved in the promotion of a Company. [10]

Q3. (a) Mention ten features of a Managing Director’s position. [5]
(b) Explain the terms : director, full time director and part time director. [5]

Q4. (a) What are open ended Mutual Funds? [5]
(b) Examine any four dominant factors determining the amount of fixed capital requirements for a business. [5]

Q5. (a) Why are participating preference shares so called? [5]
(b) Bring out the distinction between the Principles of Taylor and Fayol. [5]

Q6. (a) Discuss the importance of staffing as a function of management. [5]
(b) Explain any five features of organizing as a function of management. [5]

Q7. Discuss the universality of Henry Fayol’s principals of management. [10]

Q8. (a) Enumerate the advantages which flow from outdoor advertising. [4]
(b) Define sales promotion as an element of promotion mix, highlighting its objectives. [6]

Q9. (a) Explain briefly any six functions of the management of an organization. [5]
(b) Discuss any for principles of scientific management as formulated of an organization. [5]

Q10. Write briefly on:

(a) Minimum subscription. [3]
(b) Direction as a function of Management. [3]
(c) Any four agency functions of Commercial Banks. [4]