CBSE Class-12 Question Papers for IOP/Comptt Examination 2017 : Mass Media Studies

General Instructions :

(i) The question paper is divided in Five Parts A, B, C, D and E. All questions are compulsory.
(ii) Marks for each question are indicated against it.
(iii) Answers should be brief and to the point.
(iv) PART A has 8 Very Short Answer Type questions carrying 1 mark each. Answer to each question should not exceed 20 words.
(v) Questions no. 9 to 13 in PART B are Short Answer Type I questions carrying 3 marks each. Answer to each question should be about 40 – 50 words.
(vi) Questions no. 14 to 19 in PART C are Short Answer Type II questions carrying 4 marks each. Answer to each question should be about 60 – 80 words.
(vii) Questions no. 20 to 22 in PART D are Long Answer Type questions carrying 5 marks each. Answer to each question should be about 100 – 150 words.
(viii) Questions no. 23 to 25 in PART E are Essay Answer Type questions carrying 6 marks each. Answer to each question should be about 150 – 200 words.

PART – A

1. What is Mass Culture ?
2. Define Traditional Culture.
3. Write name of any two Indian News agencies.
4. Define video grabbing card.
5. What are folk tales ?

6. Mention two qualities of television advertisement.
7. Define News.
8. Write full form of I.C.E.

PART – B

9. Explain Propaganda Theory.
10Write a note on Two-Step flow theory.
11.Write a short note on Vividh Bharati.
12.What is Media convergence ?
13.What are the benefits of social networking sites ?

PART – C

14. Explain any three genres of Soap Opera.

15. Differentiate between Multicast and Unicast transmission.

16. What are the parameters of Non-fiction film analysis ?

17. Mention the advantages of assimilation of film in television.

18. Differentiate between Qualitative and Quantitative surveys.

19. State the advantages and disadvantages of advertising in Newspapers.

PART – D

20. Explain the process of assimilation of the media.

21. What is Market Segmentation ? Explain the various characteristics of it.

22. How real is reality television ? Explain.

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Courtesy: CBSE