(Download) CBSE Class-12 Sample Paper (Entrepreneurship) 2014-15
1. Differentiate between a private company and a public
company on the basis of minimum and maximum number of members required? 1
2. What is ‘Value Added Tax’(VAT)? 1
3. List any two factors included in ‘micro environment’? 1
4. Hina, was manufacturing beauty products and was always on
the lookout to improvise her products. . She used social media and online
surveys to understand the latest trend in customer needs and overall in the
cosmetics industry. . Through the surveys, she understood that the customers
prefer natural ingredients like multani mitti or neem in place of chemicals in
the beauty products.
Responding to the customers’ needs, she developed a
‘MultaniMitti cum neem face pack’ in an attractive package. It was highly priced
as she knew that the customers will be ready to pay the price for the quality.
Her face pack was an instant success. Identify the ‘Way’ in which Hina spotted
this trend. 1
5. Ram Prasad, a cotton grower from Bihar, wants to start a
cottage industry for weaving cotton into handloom. Which specialized financial
institution should he approach to meet the credit requirements of his industry.
6. Explain any two components of ‘Brand” with example. 2
7. Give the meaning of ‘routing’ and ‘scheduling’ as elements
of operational plan. 2
8. Sandeep had started his business of dairy products in
2013. He wanted to expand his business but did not have the necessary funds. One
of his friends suggested that he should approach Mr. Goel, a venture capitalist
for further funds. When Sandeep approached Mr.Goel, he was given three minutes
for explaining his business proposition. Identify and explain the format of
business plan referred in the above para. 2
9. Hema Enterprises is dealing in Health Drinks. The
enterprise has been manufacturing ‘Mother’s Choice’ a malt based health
drink. Adapting to the latest market trends she decided to bring out an improved
form of fortified health drink with vitamin B-12, iron and minerals to increase
immunity. She believed that by modifying the product she will be able to create
a new product. Identify the concept and define it. 2
10. Vikram, a new generation high tech farmer is involved in
organic farming. He realized that there was a huge market for his fruits and
vegetables as people have become diet conscious and prefer to eat healthy food.
Keeping this in mind, he decided to open ‘Salad bars and organic fruit juice
corners’ in prominent malls in Delhi.
Now he needed a ‘road map’ for himself to start the venture.
(a) Identify the term used for ‘road map’ by Vikram 2
(b) Why this road map is required? 2
11. State the steps in the ‘Creative Process’ after the
‘stage of preparation’? 3
12. Deepika wanted to pitch in to reduce the financial crisis
prevailing in her house and thought of working as a cook. She started working in
three different households, one Punjabi, One Gujrati and one South Indian
family. She soon realized that all the three households had different cuisine.
It was indeed a challenge for her to learn the techniques of the cuisine. All
the families greatly appreciated the timeframe within which she had mastered the
local cuisine. After working for them for a year, she decides to open a small
eating joint of her own along with two of her friends by the name ‘Apna Bhoj’.
They decided to share profits equally and that each of them will be liable for
acts performed by the other two. Soon the eatery became a hot spot because of
the fusion platter which was being offered.
(a) Identify the kind of business organisation which was set
up by Deepika and her friends.
(b) Quoting the lines from the paragraph, state the features of this form of
business organization. 3
13. State the three rules for goal setting. 3
14. ‘Public issue is the most popular method of raising
capital by an entrepreneur’. Explain the method and any two advantages of it. 3
15. A stationery shop sells - 30,000 pens per year. Purchase
cost is Rs. 2 per pen; Holding cost is – 20% of the purchase cost; Ordering cost
is Rs.15. Calculate the EOQ from the following details for the stationery shop.
16. Mr. Raghav retired as CEO of a well reputed IT company
after having worked for 40 years in USA. He returned to India with a desire to
encourage entrepreneurial ventures in IT sector. He was approached by Nitin, a
budding entrepreneur in IT sector whose venture was in a start-up stage and was
falling short of funds. Apart from investing funds, Mr. Raghav also provided
proactive advice, guidance and industry connection and thus, simultaneously
helping them in raising high returns on investment. Identify and explain the
source of raising finance used by Nitin. 3
17. ‘Unique Motors Ltd.’ was a car dealer. It took over a car
manufacturing plant ‘Speedcart & Co.’ and started a new business in the name of
‘Uniquecart Ltd.’ to synergise and capture a major share of the market. Like
their competitors, they decided to sell their cars through company appointed
dealers (retailers) in various parts of the country. This would relieve the
company from the burden of selling the cars while at the same time giving them
control over the distribution process.
(a) Name and explain the ‘Enterprise Growth Strategy’.
(b) Identify the channel of distribution used by ‘Uniquecart Ltd. 3
18. State the elements of ‘Innovation Process’? 4
19. Shiela after graduating from college went back to her
home town in Meghalaya. It was a small town with very few job opportunities. The
Karbi tribal women in that area were uneducated but still practiced the method
of obtaining traditional colors from natural wild herbs. Their most popular dye
was indigo obtained from the leave called ‘sibu’. Using these colors they added
variety to their textiles. The women were mainly confined to their homes and
they did not know how to make a living out of their talent. Shiela went from
door to door