CBSE Class-12 Exam 2020 : Question Paper (The creative and commercial process in mass media)

                THE  CREATIVE AND  COMMERCIAL PROCESS IN MASS  MEDIA
 Time allowed : 3 hours                                                                 Maximum Marks : 60

General Instructions :
Read the following instructions very carefully and  strictly follow  them :
(i)     This  question paper   contains 33  questions out  of  which the  candidate needs  to attempt only  25 questions.
(ii)       The  question paper  is divided into  two sections.

SECTION A
•       Very  short answer  type  questions :  contains total   12  questions  of
1 mark each. Answer any 10 questions.
•       Short   answer  type    questions   :    contains   total    7   questions   of
2 marks each. Answer any 5 questions.
•     Short answer type  questions : contains total  7 questions of 3 marks each. Answer any 5 questions.

SECTION B

Long  answer type  questions : contains total  7 questions of 5 marks each. Answer any 5 questions.

SECTION  A

(Very Short Answer Questions)

Attempt any  ten questions.                                                                             110=10

1.         What are the  tools of multimedia ?

2.         What is a long shot  ?

3.         What is an aperture in photography ?

4.         Define Photoshop.

5.         Name any  four TV advertisements of your  choice.

6.         Name any  two companies that produce advertisements on food products.

7.         What is the  importance of brand image in advertising ?

8.         What is an advertising copy ?
 

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