COMMERCIAL STUDIES

SECTION A (40 Marks)
Attempt all questions from this Section

Question 1

Distinguish between:
(a) Stakeholders and Shareholders [2]
(b) Advertising and Publicity [2]
(c) Equity Shares and Debentures [2]
(d) Recruitment and Selection [2]
(e) Life Insurance and General Insurance [2]

Question 2
(a) Mention any two expectations of society from a business organization. [2]
(b) What is meant by Social Advertising Media? [2]
(c) Explain the New Pension Scheme as a social security measure. [2]
(d) What is ‘Indirect Material Cost’? [2]
(e) Briefly explain the role of consumer courts as a grievance redressal system. [2]

Question 3
(a) What is a Master Budget of a business firm? [2]
(b) Explain ‘Preference shares’as a long term source of capital. [2]
(c) Mention any two types of general insurance. [2]
(d) Distinguish between gratuity and provident fund as measures of social security. [2]
(e) Distinguish between fixed and variable cost. [2]

Question 4
(a) State two advantages of Campus Interviews as a source of recruitment. [2]
(b) Give two points of distinction between Public and Private warehouses. [2]
(c) State two rights of a consumer. [2]
(d) What is an Advertising Agency? [2]
(e) State any two advantages of Rail transport over Road transport. [2]

SECTION B (40 Marks)
Attempt any four questions from this Section

Question 5
(a) What is ‘E- Commerce’? State any four of its benefits over traditional methods of transactions. [5]
(b) What is Pricing? Explain any four of its objectives. [5]

Question 6
(a) Explain any five types of ‘selection tests’. [5]
(b) Differentiate between Internal and External stakeholders. Briefly state the expectations of employees from a commercial organization. [5]

Question 7
(a) Mention any five points of distinction between ‘Budgeting and ‘Forecasting’. [5]
(b) Explain in brief the five functions of the Central bank of a country. [5]

Question 8
(a) Explain Cash Credit and Overdraft as sources of short term capital. [5]
(b) Describe the procedure in the selection of employees for an organization. [5]

Question 9
(a) Explain “Principle of Indemnity’ and ‘Principle of Subrogation’ in an insurance contract. [5]
(b) ‘Environmental degradation is leading to adverse climate conditions’. In this context briefly explain the significance of the Environmental Protection Act. [5]

Question 10
The trial balance of Mr. Nath shows the following balances on 31-3-2008. [10]
 

Closing stock on 31-3-2008 is   45,000.
 

Prepare a Trading, Profit &Loss A/C for the year ended 31-3-2008 and a Balance sheet as on 31-3-2008.

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