COMMERCE

PART I (20 Marks)

(Answer all questions.)

Question 1                [10×2]

Answer briefly each of the questions (i) to (x):

(i) What is micro environment?
(ii) Give two merits of delegation.
(iii) What is meant by packaging?
(iv) Give two kinds of electronic funds transfer.
(v) “An attempt to control everything may end up in controlling nothing”. Explain.
(vi) Explain the term labelling.
(vii) Give two differences between a debit card and a credit card.
(viii) Name the elements of directing.
(ix) State two disadvantages of debentures from the company’s point of view.
(x) What is meant by product?

PART II (60 Marks)

(Answer any five questions.)

Question 2

(a) What is financial planning? Enumerate two factors which bring out the importance of financial planning in a business. [3]
(b) Understanding the environment of the business is of immense significance. Explain. [4]
(c) What is price? Discuss four factors that determine the price of a product. [5]

Question 3

(a) What are public deposits? Give two advantages of public deposits from the Company’s point of view. [3]
(b) Explain four long term sources of finance raised by a Joint Stock Company. [4]
(c) What is marketing mix? Explain briefly the elements of marketing mix. [5]

Question 4

(a) What are self- actualisation needs? [3]
(b) The manager of Maxim enterprises, which deals in readymade garments is facing the problem of poor sales. Suggest and explain four promotional measures which can be undertaken by him to improve sales. [4]
(c) What is meant by working capital? Explain the various types of working capital. [5]

Question 5

(a) Training increases the skill while development shapes attitudes. Elucidate. [3]
(b) Give four advantages of E-Banking. [4]
(c) Explain the various steps in the process of control. [5]

Question 6

(a) What is the modern marketing concept? [3]
(b) Explain five factors affecting the capital structure of a company. [5]
(c) Explain the following terms:
(i) Channel of distribution;
(ii)Physical distribution. [4]

Question 7

(a) Mr Sharma bought a packet of spices from Fine Spices Ltd. On opening the packet he found worms inside it. In this context, answer the following questions:
(i) Name the Act which can protect the interests of Mr Sharma.
(ii) State any two salient features of this Act. [3]
(b) Why is management considered to be an Art? [4]
(c) Give five differences between Line and Line and staff form of organizations. [5]

Question 8

(a) Explain any three advantages of borrowing funds from financial institutions. [3]
(b) Give the meaning and objective of the following types of plans: [4]
(i) Policy
(ii) Budget
(c) Define and distinguish between the terms recruitment and selection. [5]

Question 9

(a) List three features of a demand draft. [3]
(b) Explain four methods of consumer protection. [4]
(c) Explain five ways of overcoming barriers to communication. [5]

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