CBSE Class-12 Exam 2020 : Question Paper (Mass Media Studies)

• Subject :-Mass Media Studies
• Class : XII
• Year : 2020

SECTION A

1. What is Mass Communication ? 1
2. Who is regarded as the pioneer of Television ? 1
3. What are Folktales ? 1
4. Write the full form of jpeg. 1
5. Who wrote the book Public Opinion in 1922 ? 1
6. What do you understand by the term Blog ? 1
7. What is Convergence ? 1
8. Name any video editing software. 1

SECTION B

9. What are the advantages of radio broadcasting over the internet ? 3
10. Mention the various uses of a Multimedia project. 3
11. Why were the 1950s and 1960s considered the decade of classical cinema ? 3
12. State the advantages of assimilation of films in TV. 3
13. Explain any three visual aspects of a shot. 3

SECTION C

14. How did Herbert Blumer distinguish between Group, Crowd, Public and Mass Audience ? 4
15. State the functions of advertising. 4
16. What is News ? How is an editorial page of a newspaper structured ? 4
17. Distinguish between Analogue and Digital Signals. 4
18. Explain the Demographic and Psychographic characteristics of Market Segmentation. 4
19. How different are Radio plays from Stage Plays ? Highlight the chief characteristics of Radio Plays. 4

SECTION D

20. Prepare an Ad Campaign for a local gym. 5
21. What is the difference between software and hardware devices ? 5
22. According to Jerome Bruner, what are the important characteristics of a Narrative ? 5

SECTION E

23. ‘‘Online newspapers are a dying breed in India.’’ Elaborate the statement. 6
24. Enumerate the various differences between Cinema and Television. 6
25. Explain the following types of advertisements : 6
Informational and Point of Purchase
 OR
Explain the following types of advertisements : 6
Public Service and Comparative

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Courtesy: CBSE