Marking Scheme Sample Question Paper - II
Heritage Crafts: Class-XII

Theory: MM 70 Marks Time: 3 Hours
All the 3 Sections are compulsory

General Instructions:

• The question paper consists of three sections A, B and C.
• All questions are compulsory.

• Separate instructions are given with each section and question wherever necessary. Read these instructions carefully and follow them.

• Do not exceed the prescribed word limit while answering the questions.

Section A : 40 marks

1. Write in 80-100 words on any of the 4 topics given below: 3 marks each
a.In your opinion during the Colonial period, how crafts industry in India was affected?
The British imposed the laws which did not allow rural / agriculture sector to grow – 1
They also brought industrialization to India and suppressed the indigenous crafts - 1
Thus, the crafts were the last priority and diminished -1

b. Mention what are the advantages of organizing a crafts bazaar for the crafts community and add two ideas of your own.

• Craft persons get exposed to different markets, customers, and to widen their outlook through interactions and more crafts persons should get a chance to display/ exhibit and market their products. – 2

• Two new ideas - 1

b.What are the different functionaries which work for promotion of handicraft industry in India; at national, state and local level and how?

• Names of different local, state and national functionaries – 1

• How they function - 2

c.Why is design and development so important for the survival of the crafts sector?

• To keep pace with the changes in market forces – 1

• Experimenting and development in design to bring in these changes according to the demands at all levels - 2

d.Describe about the different modes of marketing of craft objects.

• Marketing from home – ½

• Marketing from local haats - ½

• Marketing through middlemen - ½

• National and international market - 1½

2.Answer any 3 of the following in not more than 100-120 words each : 5 marks each
a.In what ways did Kamladevi Chattopadhyay and Pupul Jayakar brought in a movement for revival of traditional Indian Crafts?

• Contributions of Kamala Devi in around 50-60 words 2½

• Contributions of Pupul Jyakar in around 55-60 words 2½

b.What are the different dimensions of entrepreneurship in a traditional craft sector?

• Close to the source of raw materials 1

• Transport of goods limited so prices could be contained 1

• Producer and client were often known to each other 1

• Producer understood the client’s needs and requirements 1

• Middle men have little or no role to play in the sale transactions 1

c.Indian crafts attract maximum tourists; what steps you suggest to enhance the quality of the products?
    i.Colours should be fast and safe - 1
    ii.Packaging is attractive and feasible -1
    iii.Experimenting with new materials and techniques -1
    iv.Changes according to the trends, fashions, tastes and lifestyles - 1
    v.Information about the traditional crafts should be made available to tourists along with the packaging -1

d.In your opinion in what ways NGOs can assist craftspersons for production and marketing of their crafts?

• In procuring the raw materials and making them avail design and technical expertise - 1

• In availing different facilities provided by government and banks - 1

• Marketing and transportation - 1

• Making them aware about different environmental and health issues -1

• They can encourage crafts persons to participate in workshops, seminars and such other activities - 1

3. Answer in not more than five sentences on any of the 5: 1 mark each
a.Why craft products in the local market have lower prices than the national market?

• Demand and supply at local level has lower paying capacity – ½

• At national level, cost of object increases according to the market and becomes an art object. - ½

b. What makes an appropriate distribution system for craft products?

• Distribution from workshop/ home/ village ½

• Marketing for a larger clientele ½

c. Do you think women play an important role in production of a craft?

• Women participate in all crafts activities according to the traditional practices, depending upon the nature of craft, local/ community values, etc. 1

d. How the plastic industry has replaced the craft products of wood, paper, metal, etc.

• Plastic is a cheaper, easily available and easy to handle and maintain material to replace materials like, wood, paper etc. 1

e. Name and place any four museums in India which have focus on traditional crafts.

• Names with places of any four museums.1

f. Do you agree that bringing in crafts persons to urban areas help them in promoting crafts? Give two reasons.

• Exposure/ interaction with other crafts persons and market - ½

• They can bring in innovation in their crafts. - ½

4. Answer the following in 150-200 words: 8 marks
Choose a craft for which your state is famous. Describe how you could develop this craft for the tourism sector – why you think it would be popular amongst tourists, where you would market it, how you would package it .

Or

After India’s independence, what were the significant changes which took place in the crafts sector?

Section B : 20 marks

1. Describe in not more than 150-200 words, one of the following: 10 marks
While documenting the craft traditions what were your findings on the following:
a. The craftspersons follow the ancestral crafts for generations, how the present generation can grow in the present scenario? (4 marks)
b. Do they face any health or environmental hazards (3 marks)
c. What roles do the family members play in production of the crafts (3 marks)

Or

Before going for field documentation did you prepare any interview schedule and key points for observation? Also, write the formats you designed.
Ten points for the interview schedule (each carrying 1 mark)

1. Name and occupation Address
2. About the Craft
3. Name of the craft
4. Local context and function
5. Is it a seasonal craft
6. How long does the process take?
7. How the craft is made?
    - Step 1
    - Step 2
    - Step 3
    - Step 4
    - Step 5
    - Step 6
    - Step 7
    - Step 8
    - Step 9
    - Step 10

8. What materials are used?
9. What tools are used?
10. How the craft has adapted to the changing needs of the market?

3.Attempt any one of the following in not more than 200 words: 10 marks
What factors do the craftspersons consider for pricing their products? Write the details based on your experience in the field.

• Pricing needed to be restructure 2

• Transport of goods limited made prices rise 2

• Producer and client did not know each other 2

• Producer did not understood the client’s needs and requirements 2

• Middle men played a major role in the sale transactions, often taking most of the profit from the crafts producer 2

Or

Present a case study where traditional craftspersons have been switched over to new themes, materials, methods/ techniques etc. for better prospects and lost the traditional nuances.

• Background of the case study 2

• Need and justification for the case study 2

• Changes in the materials, tools and techniques 2

• New themes to fit into the context 2

• Benefits from the new approach 2

Section C : 10 marks

1. In not more than 150 words, describe the following:
What innovations did you bring in the craft chosen by you which you can suggest the craftspersons practicing the craft?

• The innovations which can be brought in raw materials and their usages, 5

• Tools and techniques, 3

• Packaging 2

Or

Prepare a brochure on a craft – explaining its unique qualities, its sustainable properties and the community that made it keeping in mind the new trends and concerns of contemporary life.

• Format/ layout of the brochure 4

• Contents of the brochure 3

• Visuals and other enrichment materials 3