Class: XII
Marketing-(783)
Sample Question Paper 2019-20

SECTION –A

Answer any 10 questions out of the given 12 questions:
1. Which P is a complex of tangible and intangible attributes, including packaging, colour and services that satisfy needs and wants of people?
a. price
b. product
c. Promotion
d. Place
 
2. Intensity of demand for the product would be different with different desires and wants Identify the type of method of pricing
a. Skimming pricing
b. Perceived value price.
c. Differential pricing
d. Penetration price policy
 
3. When diverse products belonging to same category are manufactured by a company but have different brand names are called
a. Store brand
b. Family brand
c. Individual brand
d. Family brand
 
4. Which pricing method are customary pricing and price lining examples of?
a. Dual pricing
b. Leader pricing
c. psychological pricing
d. Prestige Pricing
 
5. Buying, selling and risk bearing functions performed by channels of distribution come under this category .
a. Facilitating function
b. Transactional function
c. Logistical function
d. none of the above
 
6. This type of middleman only carry complementary product lines
a. Agent
b. Wholesaler
c. Distributor
d. Retailer
 
7. This P includes the Integrated Marketing Communication, the Promotion mix .Identify it
a. Promotion
b. Price
c. Price
d. Product
 
8. The least cost per customer is a feature of
a. Consumer promotion
b. Trade promotion
c. Advertising
d. Personal selling
 
9. Which of these is not a characteristic of services?
a. Intangibility
b. non- perishability
c. simultaneity
d. Heterogeneity
 
10.What is the full form of ICT?
a. Information Communication Technique
b. Information Communication Technology
c. Information Communication Type
d. None of these
 
11.Which type of packaging was used to protect the product from damage en-route and to facilitate handling at various points of distribution?
a. Conventional packaging
b. Branded packaging
c. Trendy packaging
d. All of these
 
12.Quality of service is not judged by this normal criterion:-
a. Reliability
b. Access
c. Security
d. Non-credibility

Click Here To Download Full Sample Paper

Click Here To Download Full Marking Scheme

CBSE (Class XII) Previous Year Papers Printed Books

<<Go Back To Main Page

Courtesy: CBSE