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Which of the following is not a feature of personal selling:
a) develop personal relationship with customer b) personal form of communication
c) flexible tool of promotion
d) communicated through some media
are considered as a cushion of security.
a) Equity b) Debentures c) Retained Earnings d) Trade Credit
Exchange of information between sender and receiver is known as:
a) Directing b) Controlling c) Organising d) Communication
Centralised control in MNC’s implies control exercised by
a) Headquarters b) Government c) Branches d) Subsidiaries
Document that is sent by the seller to a potential customer offering to sell goods
or services at a certain price is known as:
a) Debit note b) Credit note c) Quotation d) Accounts Payable
Debentures are type of capital of a company.
a) Fluctuating b) borrowed c)Permanent d) Fixed
Invoice is prepared by in case of sale of goods
a) Buyer b) Seller c) Bank d) Lender
Delhi Cloth Mills (DCM) Store is an example of which of the following:
a) Mail Order House b) Multiple Shops c) Departmental Stores d) Super Markets
The process of communication is incomplete without
a) Rumours b)Feedback c) Encoding d) Decoding
Which of the following is a type of Non- store retailing
a) Consumer Cooperative Store b) Selling through internet c) Franchisee d) Chain stores
Which of the following is an impersonal form of communication?
a) Advertising b) Marketing c) Personal Selling d) Promotion
Reliance Jio distributed free sim cards for enhancing its customer base. Which
promotion technique did the company adopt?
a) Contests b) Sampling c) Lucky draw d) Rebate
is not a feature of a departmental store.
a) Centralised location b) Wider Range
c) Central purchases d) Specialised in one line product
is an association of persons formed for carrying out business
activities and has a legal status independent of its members is known as:
a) Joint Hindu Family b) Partnership c) Consumer Cooperative society d) Company
Equity shareholders are called
(a) Owners of the company (b) Partners of the company
(c) Debtors of the company (d) Creditors of the company
Signature of a company is known as :
a) Trademark of the company b) Logo of the company
c) common seal d) signature of the director
Equity share capital is a permanent source of finance. Explain
State any three limitations of Mail Order Business.
Briefly explain Radio as a media of advertising.
‘Multinational Corporation creates employment in the host country’. Do you
agree with the given statement? Give valid reasons in support of your answer.
Define Advertising. State any three difference between Advertising and
Explain the preferential rights enjoyed by Preference Shareholders over Equity
Discuss how a buyer can exercise the methods of ‘purchase by sample’ and
‘purchase by inspection’.
Discuss the role of sender and receiver in the communication process under a
‘No business organisation can imagine communication activities without
telephone in the modern times’. Elaborate the given statement in the light of the present day communication methodologies.
State the steps involved in selling procedure.
Automatic Vending Machine is a new and innovative way of direct retailing.
In the light of given statement state the advantages of Automatic vending machine.
State any four features of a multinational corporation.
Distinguish between public and private company on the basis of the following:
a. Number of members b. Prospectus c. Number of directors d. Transfer of shares e. Minimum paid up capital
Explain any two sources of owner’s fund that can be used for raising finance by
a business organisation.
‘Video Conferencing has been growing rapidly as a method of communication
for the present day business organisations’. Discuss the advantages of the method in the light of the given statement.
Discuss briefly the following :
a) Debit Note b) Credit Note
Write short notes on :-
a. Email b. Letter
Explain the following two methods of purchase of goods:-
a) Instalment Method b) Hire Purchase Method
Give any five point of distinction between Departmental and Chain Stores.
Discuss briefly the following techniques of sales promotion, with suitable
a) Rebate b) Discount c) Refund d) Contest e) Lucky Draw
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