CBSE Class-12 Exam 2020 : Question Paper (Marketing)

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CBSE Class-12 Exam 2020 : Question Paper (Marketing)

Subject :-Marketing
Class : XII
Year : 2020

SECTION A

Employability Skills

Answer any 4 questions out of the given 6 questions of 1 mark each. 1x4=4

1. Which one out of the following is used as a shortcut to save a presentation ? 1
(A) Ctrl+Shift+S
(B) Ctrl+V
(C) Shift+S
(D) Ctrl+S

2. Which is regarded as a drive required to engage goal oriented behaviour ? 1
(A) Communication Skills
(B) Basic Personality
(C) Green Jobs
(D) Self-Motivation

3. Which out of these is not a green job in Tourism ? 1
(A) Destination Management
(B) Destination Managers
(C) Trainers
(D) Recycling Waste Management

4. Which step out of the following is not a part of process of entrepreneurship ? 1
(A) Idea exploration
(B) Business planning
(C) Communication skills
(D) Data analysis

5. ________ demonstrates a desire of an individual to do his/her work without any external reward. 1
(A) Physiological Motivation
(B) Internal Motivation
(C) Psychological Motivation
(D) External Motivation

6. Which is the correct example for active listening ? 1
(A) Fidgeting
(B) Looking
(C) Interrupting to ask questions
(D) Making appropriate facial expressions

Answer any 3 questions out of the given 5 questions of 2 marks each. 2x3=6

7. List the sources of motivation and inspiration. 2

8. Mention the steps to insert shapes in a presentation. 2

9. What is meant by Goal Setting ? Explain it with an example. 2

10. State the steps for active listening skills. 2

11. Why is self-motivation important ? Explain 2

SECTION B

Subject Skills

Answer any 10 questions out of the given 12 questions of 1 mark each. 1x10=10

12. This is the only element that generates revenue for an organisation and determines growth : 1
(A) Price
(B) Promotion
(C) Place
(D) Product

13. Which out of the following is not included in the components of a product ? 1
(A) Associated feature
(B) Core product
(C) Logo
(D) Brand mark

14. Which ‘P’ is mostly used as a need-satisfying entity ? 1
(A) Price
(B) Product
(C) Promotion
(D) Place

15. Identify the starting point of distribution from the following : 1
(A) Intermediaries
(B) Facilitating agencies
(C) Consumers
(D) Manufacturers

16. The mechanism through which goods move from the manufacturer to the consumer is ________. 1
(A) Place
(B) Product
(C) Promotion
(D) Price

17. For an inelastic demand of products, which type of price will be fixed by you ? 1
(A) Low
(B) Moderate
(C) High
(D) As decided by the Government

18. Promotion has to continuously ________ the customers of the brand and enforce customers’ loyalty. 1
(A) Inform
(B) Persuade
(C) Remind
(D) None of the above