CBSE Class-12 Compartment Exam 2019 : Question Paper-Mass Media Studies

PART A

1. Write down the criteria that decide the best media for an advertisement.

2. Write the full form of CBS and NBC.

3. Name two Indian News Agencies.

4. Which agencies contributed towards the development of Internet ?

5. Which medium is also referred to as celluloid ?

6. Write the full form of JPEG and CPU.

7. What is Cloud Computing ?

8. Define Cross Promotion.

PART B

9. Differentiate between Multicast and Unicast.

10.What is a Router ? Explain the fundamental rings of Internet.

11. What was the contribution of Neo-Realist film makers in film making ?

12. Explain the composition of an Editorial page.

13. What were Raymond Williams’ views on TV model of communication ?

PART C

14. Explain Quota Sampling.

15. In what ways are Radio plays different from Stage plays ? Explain.

16. Briefly explain the use of video grabbing and sound card.

17. Elaborate the advantages and disadvantages of giving ads in newspapers.

18. What is the difference between Uses and Gratification theory and Two-Step model of communication ?

19. Which factors are considered for content analysis of non-fiction films ?

PART D

20. Create an Ad-campaign for a gaming application.

21. Define any five of the following terms : Monitor, GIF, Adobe Photoshop, Adobe Flash, Scanner, Sound Free and Multimedia

22. Why do advertisers need to segment the overall market ? Explain.

PART E

23. Explain the following formats of newspaper : Broadsheet, Tabloid and Berliner

24. What is advertising ? Elaborate Psychographic and Demographic characteristics of market segmentation.

25. Write the unique characteristics of Myths, Legends and Fables.
OR
What is Artistic media ? Explain convergence of artistic media with reference to V.K. Rajwade. 

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Courtesy: CBSE