This part contains 5 questions carrying 1 mark each. Answers to these questions should be from one word to one sentence.
1. What is meant by ‘environment analysis’ ?
What is meant by ‘innovation’ ?
2. Why is ‘tagline’ important for an organization ?
Why should brand/brand name be given legal protection ?
3. ‘FitNsure Ltd.’ introduced an alternate to aerated drinks in the form of soya milk with different flavours in order to give a healthy option for soft drink. Identify the type of added value by the company.
4. State any two objectives of financial management.
5. Identify this specialized financial institution that was established as a wholly owned subsidiary of the Reserve Bank of India and is regarded as the apex institution for term finance of industries in India.