SCHEME OF SYLLABUS FOR GRAPHIC DESIGN
CBSE CLASSES XI AND XII
INTRODUCTION
Graphic design is the creative planning and execution of visual
communication. One learns to create a combination of shapes and forms, words and
images, in order to reproduce them in some flat medium (two dimensional - paper,
cardboard, cloth, plastic, video, computer, or projection screen, on poster,
billboard, or other signage) or in a three-dimensional form (fabricated or
manufactured) in order to convey information to a targeted audience. All graphic
design has a purpose or function. Usually its purpose is commercial to explain
aesthetically something -- to express, inform, and influence the thoughts and
actions of its audience.
This subject introduces the student to art intended to communicate
information and advertising. The focus is on studying and using layout and
design concepts used in the graphic design field. The students will employ both
analog media (drawing with pencil and paper, etc.) and digital media -- using
up-to-date computer tools (graphics hardware and software - for drawing,
painting, layout, typography, scanning, and photography).
1. Creating Art: Students know and apply the arts, disciplines, techniques
and processes to communicate in original or interpretive work.
2. Art in Context: Students demonstrate how elements of time and place
influence the visual characteristics, content, purpose and message of works of
art.
3. Art as Inquiry: Students demonstrate how the arts reveal universal
concepts and themes. Students reflect upon and assess the characteristics and
merits of their work and the work of others.
Graphic Design at senior secondary stage is an elective subject. Although
there are no prerequisite qualifications for the subject the students should
demonstrate basic skill and interest in the fields of art and design to opt this
subject.
RATIONALE
Design is the process of selection where visual elements such as point,
line, shape, volume, tone, texture, color, form, format, space, and structure
are used by students to express their ideas. Visual sensitivity and working
knowledge of design elements would be developed by solving a series of problems
and employing a variety of media and materials. The curricular area aims at
enabling the students to develop their mental faculties of observation,
imagination, and creation and develop skills and sensitivity towards the use of
visual elements for an effective visual communication.
Design is an activity of problem solving for the well being of society and
individuals. Today, in the world of information and communication every one has
to communicate and get communicated by different groups of people through a wide
variety of communication systems.
Graphic designs course have great potential in providing creative solutions
to communication of complex phenomena of print media such as books, magazines
and newspaper, known as pictographic depictions or concept visualization. It can
be traditionally applied in typography, cartooning (social, political and
educational), and designing poster, book-covers, letter heads, news papers,
brochure, logo, textile prints, or even jewelries. Since the advent of personal
computers and design software, graphic design is being utilized in electronic
media-often referred to as interactive design which has unlimited applications
in advertisements. The students can later become graphic designers working in
print production (newsletters, posters, brochures, etc). Graphic designers
combine text and images to communicate a message: sell a product or service,
inform, or entertain.
The Graphic Design curriculum focuses on creating intelligent and powerful
visual communication. Students build a strong foundation for a graphic design
career by learning design techniques, visual thinking, concept development,
colour, composition, and typography, through case studies and hands-on
exercises. During the study, assignments will incorporate problem solving
projects that relate to visual communication. The course includes introduction
to computer as a tool to create, modify and present the visual messages.
By opting Graphic Design as one of the Elective subjects at Senior
Secondary level, the students will have various options to pursue their
advanced studies in Graphic Design or the knowledge may be integrated with
related curricular/professional areas for their career.
COURSE OBJECTIVES
By studying Graphic Design students will have a wider horizon in the
field of art and will :-
- Demonstrate artistic growth by executing a variety of images/ text as
images, traditional and contemporary techniques that so
